From the Journal

My unfiltered thoughts on the LA market, homeowner tips, and lessons learned from years in the industry.

My Team is Your Unfair Advantage

When you hire me, you get my entire Rolodex. From zero-upfront-cost renovations (Revive) to expert staging and probate logistics, meet the vetted team of specialists that powers the Playbook and gives you an unfair advantage.

How Strategic Renovation Added $243k in Profit

A typical agent would have listed this home for $850k 'as-is.' See how our Project Management approach and a $107k strategic renovation (paid for at closing) resulted in a $1.2M sale and $243,000 in extra profit.

The Negotiation Matrix: Beyond the Highest Price

The highest offer isn't always the best offer. As a former banking analyst, I stress-test every deal point—terms, contingencies, and financing—to ensure you actually close. Learn how we use the 'Negotiation Matrix' to calculate the true Net Effective Value of every bid.

The Apple Launch Strategy: Why We Don't Do "Open Houses"

How does Apple launch an iPhone? They build anticipation. Learn how our 'Coming Soon' teasers and compressed showing schedules create the Social Proof and FOMO that drive multiple offers and record-breaking sales prices.

Momentum Pricing: How to Create a "Pricing Vacuum"

The single costliest mistake in LA real estate is trusting the 'Zestimate.' Learn how we use predictive data to price for where the market is going (not where it's been), creating a 'Pricing Vacuum' that drives competition and higher offers from Day 1.

I Am Not Just an Agent: Why You Need a Marketing Director

Before real estate, I built online sales systems generating $40k/month. Discover why my background in corporate marketing and economics is your unfair advantage in selling your home, and why you need a 'Chief Executive' for your sale, not just an agent.

The "LA Seller's Trap": Why "Wait and See" Costs You Equity

Selling in Los Angeles is different. The 'old way' of putting a sign in the yard and waiting for an offer is no longer a strategy, it’s a gamble. Learn how to avoid the 'Wait and See' trap that costs sellers thousands in equity, and discover the 'Launch' strategy that drives competition.

The 50-Year "Solution" That Will Cost You a Generation

The new 50-year mortgage proposal is making headlines, promising lower payments. But we've seen this before: extending loan terms historically inflates prices. For buyers, it’s a trap, doubling interest and destroying generational wealth. For sellers, it's a short-term win, fueling demand. Don't be seduced by the 'solution'; focus on clarity and smart strategy.

The Long Thaw: Why the "Rules" of Real Estate Are Broken

The old rules of real estate are broken. In the 2025 market, the new asset isn't square footage, it's clarity. A new philosophy for buyers and sellers.